As of September 2022, new General Branding Guidelines and Policies (GBP) have been released by various social media platforms, including Facebook, Twitter, and Instagram. These guidelines aim to provide a consistent and safe online environment for users, as well as protect the brand's reputation. As a content creator, it's important to stay up-to-date with these new guidelines to avoid potential content removal or account suspension. In this article, we will cover the essential new GBP content guidelines that you should know....
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Clients, Marketing, SMO Case Study, Social Media
September 1, 2022
SMO Organic Case Study for a Life Insurance
In the first place it was quite challenging and mind storming work for us. Usually people refrain from buying insurance policies through Social Media and go ahead with the best...
Clients, Marketing, SMO Case Study, Social Media
July 30, 2022
SMO Case Study – Dental Industry
The main challenge for this project was to generate leads with low Ad Spent of $5/day. The Facebook advertising policies were an obstacle for the client’s business as they belong...
Clients, SMO Case Study, Social Media
July 30, 2022
SMO Case Study – Cosmetic Surgery Business
The main challenge for this project was to generate leads with low Ad Spent of $5/day. The Facebook advertising policies were an obstacle for the client’s business as they belong...
Clients, SMO Case Study, Social Media
July 26, 2022
SMO Case Study – Insurance Industry
Let's take a look at an SMO case study in the insurance industry. The main challenges were to lower the cost per result and increase organic engagement on the client's...
Clients, SMO Case Study, Social Media
July 26, 2022
SMO Case Study – Home Decor Industry
In this SMO case study, the challenge was to generate engagement on Instagram for a home decor business that had no previous engagement activities. The goal was to start from...
Clients, SMO Case Study, Social Media
June 30, 2022
SMO Case Study – Franchise Busines
The main challenge for this account was to generate leads with the low Ad Spent of $6/day. The another challenge for this account was to lower down the Cost per...
Clients, Marketing, SMO Case Study, Social Media
May 31, 2022
SMO Case Study – Matrimonial Business
Building strong brand presence and driving maximum traffic with the help of Facebook Website Click ads with the budget of $200/month.
Clients, SMO Case Study, Social Media
April 26, 2022
SMO Paid Case Study for a Life Insurance
In this case study, we explore a remarkable success story in the realm of social media marketing (SMO) for a life insurance company. Despite facing financial challenges and operating within...
Ecommerce, Social Media
March 7, 2022
Instagram product tags rolling out to all U.S. users
Instagram's product tagging feature is about to become a lot more accessible to users across the United States. The platform has announced that it is rolling out product tagging to...
Social Media
November 7, 2021
Facebook Changes Its Name to META: What Does This Mean for the Future?
In a bold move, Facebook's CEO Mark Zuckerberg announced on October 28th, 2021 that the company would be changing its name to “Meta” to reflect its expanding technology and new...
Social Media
September 7, 2021
You will soon see Ads in Instagram Shops
Instagram is currently testing a new feature where ads will be included in the Shop Tab of the platform. While the feature is only available in the United States at...
OFF-PAGE SEO
June 1, 2021
Why You Need to Start Paying Attention to Core Web Vitals
As an SEO specialist, you are always on the lookout for new ways to improve your website’s rankings. In 2021, Google is set to release its Core Web Vitals algorithm...
OFF-PAGE SEO
February 3, 2021
Google my business profile – suspension & recovery!
When a GMB account is no longer visible on Google search results & Google Maps, it is possibly suspended! The suspension process is carried out because the business details are...
Social Media
December 7, 2020
Twitter rolls out carousel ads
In October, Twitter launched Carousel Ads for advertisers globally. These ads enable marketers to display 2-6 horizontally swipe able images or videos. As per Twitter, The Carousel ad format also...
Social Media
October 10, 2020
Facebook to impose limit on number of ads
From February 2021, Facebook will be limiting the number of ads on a Page. These ads will run based on the highest month’s ad spend in the previous year. The...
OFF-PAGE SEO
September 7, 2020
Manage your GMB profile directly in search!
Google just added new functions to its ‘access your Google My Business (GMB) listing’ feature in Google Maps and Search. Here’s what Google stated: "Now you can create posts, reply...
OFF-PAGE SEO
August 7, 2020
Google maps profiles get interesting as Google integrates social features
Google has always tried on creating a social media platform that will generate the same or even more buzz than Facebook, Instagram, etc. In what proves to be yet another...
Social Media
June 10, 2020
Facebook & Instagram will now let you sell your products directly on their pages
In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on...
Marketing, OFF-PAGE SEO
June 7, 2020
Google rolls out new GMB features & attributes to support businesses
The pandemic has led to some major shifts in consumer needs and the way one conducts business, and Google is trying to do its best to accommodate these changes. In...
Social Media
April 10, 2020
Facebook offers $100 million cash grants to small businesses following covid-19 outbreak
The COVID-19 outbreak has severely impacted the global economy, including small businesses. Considering this, Facebook has promised to reward $100 million in cash grants to 30,000 businesses across the world....
Local SEO, OFF-PAGE SEO
April 4, 2020
Google makes a host of changes to Google my business due to covid-19
Businesses of all kinds have taken a toll during the unprecedented COVID-19 situation across the globe. As countries get into lockdown and maintain social distancing to control the spread of...
Business News, Marketing
April 1, 2020
Should you invest in digital marketing during this crisis?
Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future...
Pay Per Click
December 7, 2019
Pay per click (PPC) updates for December 2019
December 2019 saw a number of updates in the world of Pay Per Click (PPC) advertising. Google Ads rolled out new features including top signals for bid strategy and an...
Pay Per Click
November 13, 2019
Pay per click updates for November 2019
Here are the latest pay per click updates we have curated for you this month. With the holiday season coming up, Google rolls out holiday updates for merchants with some...
Marketing, Social Media
October 10, 2019
Facebook and Instagram likely to hide like counts
Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go....
Social Media
September 13, 2019
Boost Twitter engagement 10x with images & get 150% more retweets with videos
Twitter mentioned in their blog post, create video content with your phone using these 4 ingenious ideas, that all you need for a campaign to be successful is good content...